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quotes by topic Advertising

" The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account. "

Advertising

" What really decides consumers to buy or not to buy is the content of your advertising, not its form. "

Content , Advertising

" The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace. "

Will , Word , Advertising , Vocabulary

" What you say in advertising is more important than how you say it. "

Advertising

" The more informative your advertising, the more persuasive it will be. "

Will , Advertising

" Never stop testing, and your advertising will never stop improving. "

Will , Advertising , Testing

" Ninety-nine percent of advertising doesn't sell much of anything. "

Advertising

" Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them. "

Advertising

" Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped. "

Advertising , March , Question

" Advertising reflects the mores of society, but it does not influence them. "

Society , Advertising , Influence

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