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David Ogilvy

" There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers. "

Will

related quotes

" The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying. "

Excellence , Pursuit

" The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account. "

Advertising

" The secret of long life is double careers. One to about age sixty, then another for the next thirty years. "

Age

" There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers. "

Will

" What really decides consumers to buy or not to buy is the content of your advertising, not its form. "

Content , Advertising

" The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace. "

Will , Word , Advertising , Vocabulary

" What you say in advertising is more important than how you say it. "

Advertising

" The more informative your advertising, the more persuasive it will be. "

Will , Advertising

" Many people - and I think I am one of them - are more productive when they've had a little to drink. I find if I drink two or three brandies, I'm far better able to write. "

People

" Never stop testing, and your advertising will never stop improving. "

Will , Advertising , Testing

" Ninety-nine percent of advertising doesn't sell much of anything. "

Advertising

" Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them. "

Advertising

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